Yesterday afternoon I got an email from a reader:

“…I’m really interested in attending your Authority Brand Workshop but I’m worried I might not have the qualifications to call myself an authority. Would someone like me still get value out of the training?”

This is a great question that comes up every time I talk about self-promotion.

You look around and see people you think are the real experts and think, “I can’t compete with them. Who am I to think I can play at that level?”

What you don’t realize is that those big names you idolize didn’t have any credentials when they started either.

None, zero, nada.

Let’s take a look at a few examples so you see what I mean.

• Marie Forleo is the top female business coach in the world today. But she was working as a bartender in Los Angeles when she started coaching entrepreneurs.
• Before he wrote “The 4-Hour Work Week”, Tim Ferris worked in sales for a data storage company.
• Donald Miller was a Christian fiction author for 25 years before writing “Building a StoryBrand”, the book that would launch his career as a marketing expert.
• I had no political background and no formal education in economics when I started my podcast “The Jason Stapleton Program”. A show that’s helped millions of people better understand the consequences of bad financial policy.

If you’re waiting around to be anointed by someone before you start building your brand you’re going to be waiting forever.

I’m not telling you to lie about your abilities. That would be unethical.

What I saying is it’s never too early to get deliberate about crafting the reputation you want to have.

I call it Authority Branding.

Unlike other kinds of brands, Authority Brands combine niche celebrity with expert credibility to position you as a dominant force in your industry.

Over the last 10 years, I’ve created 3, million dollar Authority Brands. All in different industries.

Over the last 2 years I’ve created a process that virtually guarantees anyone can become an authority in their niche.

And this Saturday I’m going to teach this process to a handful of students for the first time.

If you’d like to be one of them click here.