FYI I’m closing the doors on this new Authority Brand Workshop in about 12 hours…
Here’s the details…
This Saturday at 9 AM Pacific I’ll be holding a live workshop to teach a handful of people my 8-step process for building an Authority Brand.
The workshop will be on Zoom.
If you can’t make it live to the training…
Or if you have to step away for any reason…
The training will be recorded and you’ll get a copy of the recordings, along with all the examples and documents shared on the training.
So what’s an “Authority Brand” and why do you need one?
An Authority Brand is a unique type of brand that combines niche celebrity and expert credibility that positions you as a dominant force in your industry.
If you listen to most of the ‘branding experts’ they’ll give you advice like…
Create valuable content…
Be authentic…
Put yourself out there…
Build in public…
But none of this advice is useful…
Because by following it you’ll look and sound like everyone else.
The reality is most of the branding experts don’t know the first thing about branding.
Creating an Authority Brand requires a deep understanding of psychology…